Hi my name is Luis Munoz, when I was 19 years old I created my own creative studio and embarked on a journey that has lead me to working in every aspect of the chaotic landscape that is the marketing and communication industry in Europe and LATAM.

After 4 years of working and studying in this industry I can say without a doubt what people overlook the most is the small details that can make campaigns, content and brands in general fail.

You can have the most pin-point accurate insight, strategy and references but if youre content, creativity and final deliverable fails to understand what makes your audience connect it’l all goes to waste.

I take a holistic approach to communication, understanding target audiences with verifiable research but also taking a deep dive into pop-culture and the many micro-niches that emerge because of our internet driven world.

I am currently looking to continue my growth in agency level roles and taking small projects that have potential to grow in the mean time.

If you’re eager to make your brand grow or seek someone to work internally in your agency feel free to contact me.

And remember the devil is in the details.