Renacentista
Nightlife social content is unauthentic and rarely reflects how the night actually feels
People don’t experience nightlife through multi-camera dj clips they experience it with their friends in those intimate memories they hold long after the night ends.
So we created a service that shifts the perspective, turning guests into the creators of their own memories.
Results
The service launched with four luxury venues in Madrid, running six events in the first month.
Built a social strategy and a camera retrieval system to capture guest content and data directly.
Grew to six recurring collaborators and 12 events, turning nights into owned memories for both guests and brands.
Own the Night.
We gave disposable cameras to premium guests, allowing them to document the night from their own perspective and keep the content after the event.
The material was then curated into social posts while each guest received their personal memories directly.
Es Amor by Paul Velas
Strategy: Spotlight the LGBTQ+ community without disrespecting them or falling into the usual tropes like over sexualization, substances and drugs.
Insight: LGBTQ relationships in latin america re often hidden, and kept secret due to the violent past people of the community have had to face in silence.
Concept: A inside look through the eyes of the art exhibits author, Paul Velas and his everyday struggles as a gay man in Guatemala.