Luis (Wicho) Muñoz Serra
I was born in Guatemala, Central America and since I can remember my life has been a cross-cultural paradox. I grew up in a bubble of international education in a third-world country experiencing my own culture as spectator, not a participant.
This ability to spectate culture and human connection as a tertiary allowed me to later understand cross cultural similarities across the multiple countries I got to live in throughout my life. Understanding human nature universally.
Commercially, my work has taken me through Spain, the Netherlands, Germany & Guatemala. Working as a photographer, filmmaker, publicist but most of all a human being.